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The reassurance of the simple loaf

by Dan Lepard
The reassurance of the simple loaf

 

(from British Baker, first published October 2001)
There is a streak of opinion in our industry that holds us to be a sub branch of the DSS, providing cheap food for the needy and the poor. To produce a better loaf, a premium baked pie or cake, is a perceived snub to our core market of [...]